LATE – American IPA Beer Art Direction & Graphic Design

November 18, 2019

LATE – American IPA Beer Art Direction & Graphic Design

LATE – American IPA Beer Art Direction & Graphic DesignabduzeedoNov 19, 2019

Benoit Hody, Anthéa Ferreira, and Atelier Minuit shared a beautiful art direction and graphic design on their Behance profile. The project is not super recent, but for some reason, I simply missed it so, better late than never. Basically, they were asked to design the label for LATE – American IPA beer. The four letters’ type is a custom-designed typeface. Based on the beer’s name, the typeface plays with the label format, being late itself.