NBC has sold over $1 billion in Olympics advertising — and it’s on track to hit an all-time sales record

NBCUniversal has sold more than $1 billion in advertising spots during its upcoming broadcast of the Summer Olympics starting in August. At this pace, the media company will set an all-time sales record. “The value of live, big-event programming is more … Read More

The post NBC has sold over $1 billion in Olympics advertising — and it’s on track to hit an all-time sales record appeared first on FutureThrust.

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